STAGE 3:
TARGET GROUP ANALYSIS
STEP-BY-STEP IDENTIFICATION OF APPROPRIATE CUSTOMERS
From customer groups and industries to specific companies:
- Methodologically sound approach evaluating more than 1,000 sub-sectors based on individually defined features
- Sources used: Official classification of economic sectors, external data bases, Logivest data bases
- Comprehensive industry overviews and company listings containing potentially “suitable” businesses for a targeted approach
POTENTIAL TARGET GROUPS:
- Tenants/users: Logistics service providers, transportation companies, contract logistics providers, manufacturing businesses across all industries (chemistry/pharmaceutical, automotive, automation, etc.), commerce, reefer logistics and chilled goods, power companies, utility providers
- Local spectrum: Municipalities, economic development councils, parties, citizens, action groups, regional associations, chambers of industry and commerce, local authorities, local and regional politics
- Intermediaries: Local media, logistics media, real estate media, dailies, business media, real estate agents, city planners, traffic and transportation experts
- Investors/financial sector: Capital providers, institutional investors, banks
- Partners: City planners, traffic and transportation experts, EPC contractors
