STAGE 3:
TARGET GROUP ANALYSIS

STEP-BY-STEP IDENTIFICATION OF APPROPRIATE CUSTOMERS

From customer groups and industries to specific companies:

  • Methodologically sound approach evaluating more than 1,000 sub-sectors based on individually defined features
  • Sources used: Official classification of economic sectors, external data bases, Logivest data bases
  • Comprehensive industry overviews and company listings containing potentially “suitable” businesses for a targeted approach

POTENTIAL TARGET GROUPS:

  • Tenants/users: Logistics service providers, transportation companies, contract logistics providers, manufacturing businesses across all industries (chemistry/pharmaceutical, automotive, automation, etc.), commerce, reefer logistics and chilled goods, power companies, utility providers
  • Local spectrum: Municipalities, economic development councils, parties, citizens, action groups, regional associations, chambers of industry and commerce, local authorities, local and regional politics
  • Intermediaries: Local media, logistics media, real estate media, dailies, business media, real estate agents, city planners, traffic and transportation experts
  • Investors/financial sector: Capital providers, institutional investors, banks
  • Partners: City planners, traffic and transportation experts, EPC contractors

 

STAGE 4: MEDIA COMMUNICATION AND PUBLIC RELATIONS

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